Built for equipment hire and rental businesses.

Not adapted. Built.

We've been building custom Salesforce solutions for equipment hire and rental companies since 2019. Quote configurators, asset management, availability tracking, customer portals, ERP integrations. We understand your workflows because we've built them.

Generic CRM wasn't built for the way equipment hire works

Most CRM platforms handle straightforward sales pipelines. Equipment hire isn’t straightforward — availability windows, damage waivers, on-hire and off-hire tracking, multi-location fleets, rapid quote turnaround. Build it generic, and the ops system and the CRM end up not talking to each other — so someone has to carry information between them by hand.

A quote needs answering now, but checking what’s actually free means ringing someone

Kit’s marked “out” in the system when it’s sat in the yard, so a job gets quoted away

A follow-up gets missed because nothing flagged it — it just fell off someone’s list

One person knows where everything stands, and everything waits on them being free

A customer wants a status update and the only answer is “let me call the yard”

Custom Salesforce workflows for every stage of the hire cycle

Quote and contract workflows

Custom lead-to-quote processes built around your pricing model — damage waivers, delivery charges, multi-period pricing. Quote approval, contract generation, and deposit collection in one workflow.

Asset and availability management

Real-time availability tracking, on-hire and off-hire status, utilisation dashboards, maintenance scheduling. Know where every asset is and when it’s available — without the spreadsheet.

Customer portals

Self-service portals built on Salesforce Experience Cloud. Customers can request quotes, check hire status, raise service issues, and manage their account — without calling your team.

Integrations

Salesforce connected to your hire management system, ERP, or accounting platform. We’ve integrated with Syrinx, Insphire, Point of Rental, and Xero. Salesforce as the commercial front-end — your hire system stays in place.

Taking the paperwork off the hire desk

Where quotes or purchase orders arrive by email or PDF and someone has to re-key them into the system, we’ll assess whether that’s worth automating — and say plainly if it isn’t, yet. The aim isn’t to remove the person checking the work, just the time they spend fetching it. [We’ve built this exact pattern for a UK distributor — happy to walk through what it looked like.]

Tell us how your hire desk works

We'll understand how your business actually operates, show you what we've built for businesses like yours, and give you an honest view of what's possible — including if the answer is "get your process straight first, then come back to us."