Salesforce for Equipment Hire / Salesforce + Syrinx (Point of Rental)
Does Salesforce work with Syrinx?
Yes — Cloudtal connects Salesforce to Syrinx (Point of Rental), the rental management system many UK plant and tool hire businesses already run. Middleware keeps the two systems talking; Syrinx keeps running the yard exactly as it does today. Salesforce becomes the commercial front-end — quoting, availability, customer management — without replacing what Syrinx already does well.
Why this comes up
Syrinx runs the yard side of the business well — assets, contracts, invoicing, the day-to-day mechanics of hire. What it wasn't built for is the commercial conversation that happens before any of that: a rep on the phone working out a quote, checking what's free across depots, deciding whether a damage waiver applies. That's a different job, and increasingly hire businesses want a system built for it sitting alongside Syrinx, not instead of it.
Common questions
Frequently asked questions
Do I need to replace Syrinx to use Salesforce for hire?
No. Syrinx keeps doing what it already does — assets, contracts, invoicing, the operational record of the yard. Salesforce sits alongside it as the commercial front-end, connected by middleware, not a replacement for it.
Does Syrinx already have a Salesforce integration?
Yes, and it’s worth being upfront about it. Point of Rental (which owns Syrinx) has a native module called SalesForceSync that keeps customers, contacts, contracts and call logs in sync between the two systems. It’s a real, working feature — not something Cloudtal is filling a total gap for.
What about Syrinx's own AI — doesn't Rental Intelligence Suite already cover this?
Point of Rental’s Rental Intelligence Suite is genuinely capable: plain-language dashboards, nightly fleet reviews, benchmarking against other depots, even a way to ask AI assistants like ChatGPT or Claude questions about your rental data directly. What it doesn’t do is step inside the sale itself. It’s built to tell you what’s happening in your data after the fact — it doesn’t check live stock against a buffer threshold while a rep is quoting, or flag a margin risk before a quote goes out. That’s a different layer of the business, and it’s the one Cloudtal builds Salesforce into.
What's the difference between a CRM with a built-in Syrinx integration, like SitePad, and Salesforce configured by Cloudtal?
Depth, not existence. SitePad’s Syrinx integration and Point of Rental’s own SalesForceSync both keep records in step — contacts, contracts, invoices mirrored across systems so nobody’s retyping the same customer twice. That’s useful, and worth having. What neither one does is put that data to work inside the sale itself: checking live stock against buffer thresholds while a rep builds a quote, protecting margin on cross-hire and damage waivers before it goes out, or feeding a salesperson’s revenue dashboard from real invoice data instead of a month-end spreadsheet. That’s the difference between two systems agreeing with each other, and one system actually running the commercial side of the business.
What data actually flows between Salesforce and Syrinx?
Customer and contact records, hire contracts, availability and stock positions, and invoice data — kept in step in both directions, so a quote built in Salesforce reflects what Syrinx actually has, and a contract confirmed in Salesforce shows up in Syrinx without anyone re-keying it.
How long does the integration take?
It depends on how many of your workflows move across and how customised your Syrinx setup already is.